Modern media publishers face a pivotal choice echoing 15th-century scriptoria monks following Gutenberg’s invention of the printing press. Clinging to traditional mass media methods is proving unsustainable. To avoid obsolescence, media professionals must adopt algorithmic recommendation engines and individuated media, leveraging new technologies to effectively fulfill their core purpose of informing and entertaining audiences.
The 2025 biennial World Media Economics and Media Conference will be held May 20-25 in Warsaw.
I’m pleased to have been invited by the Scientific Committee of the World Media Economics and Management Conference to present my latest paper at WMEMC’s next biennial meeting this May in Seoul, South Korea.
As the Industrial Era wanes and the Informational Era dawns, the focus of my consulting and career has changed from Mass Media to Individuated Media. If you don’t know what the latter are, read this.
We live amid the greatest change in the history of media. Most media executives fail to recognize it and mistake its traits as the change itself.