Know Who Has Steered the Mass Media Industries Into Catastrophe Craven are those who shun responsibility for formulating and sustaining the disastrous strategy that during the past 20 years has led the Mass Media industries to financial catastrophe and caused literally billions…
How Small Mass Media Companies Now Can Individuate Their Contents The scene could be Michelham Priory in England, Aulne Abbey or Groenendaal Priory in Belgium, or Maulbronn Monastery in Germany. Within scriptoria, within their monasteries surrounded by moats, medieval monks painstakingly labored copying books by hand. Although almost all the…
The correct strategy for the Mass Media industries must integrally solve seven requirements content creators, consumers, and advertisers have. These are the building blocks for the correct strategy: The Individuated Media newsletter is a reader-supported publication. To receive new posts and support…
The Time Has Come to Abandon Shovelware Strategy. What to Do Instead. In today’s newsletter, I’m going to post to all its free subscribers the entire contents of what I’d normally provide only to my paying subscribers. In fact, this is the…
As yet another magazine ceases publication in print, let’s discuss the general reason why the Mass Media is imploding and being superseded by Individuated Media.
As the Informational Era era and its Individuated Media supersedes the Industrial Era, the latter’s centuries-old forms of media industries (colloquially known as ‘Mass Media’) continue to implode. The remnants of the what used to be known as the Newspaper Association of America absorbs the U.S. Magazine Publishers Association.
The world’s media industries are more than a decade overdue to face, acknowledge, and act upon these nine bare facts about the epochal transformation of the media environment as the Industrial Era ends and the Information Era begins..
For the past four years, I’ve been teaching a New Media Business for media course at Syracuse University’s S.I. Newhouse School of Public Communications. It was originally open just to postgraduate students, but a few years ago we opened it to select…
We’re generally not a company that emphasizes a continuing role for paper (as opposed to epaper) in the future, but we are enthusiastic about some of the Augmented Reality mobile phone applications being developed by the Dutch company Layar for use with…