More on E&P's Decline

Our two recent posting about what really may have motived Editor & Publisher magazine to switch from weekly to monthly print publication led the magazine’s Publisher Chaz McKeown to e-mail us information to show that E&P is a very healthy and competitive…

Why Deep-Linking is Good Linking

Does anyone else remember the scene in the movie, Miracle on Thirty-Fourth Street, when a department store Santa Claus revolutionizes and enhances his store’s business by telling shoppers where to find desired merchandise at other stores, too? Online Journalism Review likewise features…

Denying Readers the 'Enhancements' of Annual Publication?

Apparently denying its readers whatever ‘enhancements’ that publishing just annually would bring, Editor & Publisher magazine has announced that it will enhance its contents by switching from weekly to monthly publication, beginning in January. As much as we enjoy being buffetted by a good PR spin, E&P‘s is simply fatuous and underscores the magazine’s decline under ownership by VNU Media. Read our analysis, which compares E&P against one of its competitors and outlines why E&P has been failing under VNU’s mismanagement.

The PowerOne Merger

Editor & Publisher Magazine this morning asked us to comment about (a) the merger of PowerOne Media, Inc., and Employment Specialists, L.L.C., owner of Employment Wizard and Careersite, and (b) PowerOne’s acquisition of employment voice technology company , The Center for American…

Half Off-Target

A ClickZ column today by David Cohen of the Universal McCann Interactive advertising agency tells how far off the target demographic many media Web sites ad campaigns hit. For examples: “One amazing thing we routinely find is the relatively low target composition…

Why Banner Ads Don't Work

BBC World Service’s commentator Bill Thompson muses about why online advertising is so unmemorable. “I suspect nobody reading this will be able to recall a single web advert or campaign. They just don’t seem to stick in the mind.”

Newspaper Web Sites Are Cannibalizing Print

Newspaper Web sites are beginning to cause some cannibalization of print editions, according to Belden Associates‘ Spring 2003 survey of newspaper Web site users. Although Belden’s earlier quarterly surveys had reported that newspaper sites had no net affect on print subscriptions and…