The Newspaper Cataclysm

The financial disaster unforlding for the daily ewspaper industries due to the coronavirus pandemic is a late-stage event in an even greater struggle that has been underway in the media environment for more than 25 years. As the Industrial Era wanes and the Informational Era dawns, the predominant means by which most people under age 40 in developed countries obtain news, entertainment, and other information is now via Individuated Media rather than Mass. Click the headline to read this essay to find out what Individuated Media are and why they are supersededing Mass Media.