The correct strategy for the Mass Media industries must integrally solve seven requirements content creators, consumers, and advertisers have. These are the building blocks for the correct strategy: The Individuated Media newsletter is a reader-supported publication. To receive new posts and support…
The Time Has Come to Abandon Shovelware Strategy. What to Do Instead. In today’s newsletter, I’m going to post to all its free subscribers the entire contents of what I’d normally provide only to my paying subscribers. In fact, this is the…
The financial disaster unforlding for the daily ewspaper industries due to the coronavirus pandemic is a late-stage event in an even greater struggle that has been underway in the media environment for more than 25 years. As the Industrial Era wanes and the Informational Era dawns, the predominant means by which most people under age 40 in developed countries obtain news, entertainment, and other information is now via Individuated Media rather than Mass. Click the headline to read this essay to find out what Individuated Media are and why they are supersededing Mass Media.