The correct strategy for the Mass Media industries must integrally solve seven requirements content creators, consumers, and advertisers have. These are the building blocks for the correct strategy: The Individuated Media newsletter is a reader-supported publication. To receive new posts and support…
The Time Has Come to Abandon Shovelware Strategy. What to Do Instead. In today’s newsletter, I’m going to post to all its free subscribers the entire contents of what I’d normally provide only to my paying subscribers. In fact, this is the…
Ask historians to say when the Industrial Era began and they will cite dates in the 18th or 19th centuries when a factory powered by hydraulics or steam engine was first constructed in their nation. I think they’re wrong. The start of…
Don’t Get Distracted from the Existential Problem In 1998 when I first began questioning if the Mass Media industries would have a future, the senior vice president of marketing at largest daily newspaper in Texas tried to reassure me, “People have been…
The Time for the Mass Media Industries to Awake to Reality More than 20 years ago, the Mass Media industries myopically and thus catastrophically bet their future on the wrong path adapting to personal computer-mediated technologies. Subscribe to the Digital Deliverance newsletter…
R.I.P., Tiffany Shackleford, executive director of the Society of News Design. Adobe ceases all support for Adobe Flash. And Nikon stops building cameras in Japan.