Nearly 22 years ago, The New York Times (see story) if most consumers tend to gravitate towards the major news media sites online despite their back then having online access to all news media websites. Has that situation since changed?
As the Industrial Era wanes and the Informational Era dawns, the focus of my consulting and career has changed from Mass Media to Individuated Media. If you don’t know what the latter are, read this.
I think The Correspondent will be just a boutique operation. It is in vogue, will have its time on the catwalk, but isn’t a journalism business model that can be widely used. My prediction is that The Correspondent itself will succeed, but it won’t have a scalable business model..[click the headline to read this article that appeared in the December 2018 edition of the Digital Deliverance newsletter.]
I’ve worked in the daily newspaper industry most of my life. I am the fifth generation of my family in that business; we published a daily paper for 140 years. I teach postgraduate New Media Management at one of the major…