Know What You’re Talking About in New Media

“The definition of the thing establishes its essence.” – ‘Metaphysics’, Aristotle (384-322 BCE) Know what are talking about. Otherwise, you might become a producer of hype rather than success. Words have real meanings. The traditional media industries are so woefully misusing terminology…

Personalization, Customization, Individuation, and New Media

Previous webpage:¬†Social Media and Early Platforms for Individuation. Many media executives and media academicians inadvertently conflate the differences between the terms personalization, customization, and individuation. The terms differ in meaning. Here is a primer about correct usage: Personalization is a form of…