“The definition of the thing establishes its essence.” – ‘Metaphysics’, Aristotle (384-322 BCE) Know what are talking about. Otherwise, you might become a producer of hype rather than success. Words have real meanings. The traditional media industries are so woefully misusing terminology…
Here is a quick, anecdotal example of the difference in legal rights between Mass Media and Individuated Media. I am an American who lives within sight of the building in which ‘Saturday Night Live’ is filmed. I would have like to see this…
Previous webpage: The Prism and New Media Chromodynamics The ‘Greens’ — A New Gravity When people’s access and choices of news, entertainment, and other information switches from relative scarcity to surplus, each person naturally gravitates to whatever mix of items from the entire…
Previous webpage: Personalization, Customization, Individuation, and New Media. A spectacularly obvious but remarkably little noticed aspect of the epochal change underway in the media environment is a reversal of the locus where contents are consumed. By locus or loci, I don’t mean what…
Previous webpage: The Rise of Search Engines Heralds Individuated Media Since the new millennium began, billions of people have discovered a more practical way to obtain a customized supply of news, entertainment, and other information than manually using search engines or revisiting numerous…
Previous webpage: The Significance of Web 1 (‘Web.1.0’) and Web 2 (‘Web 2.0’) Why did more than three billion people begin routinely using the Web when they were already being served news, entertainment, and other information by the publications and broadcasts of…
Syllabus for my Digital Media Management lectures during the next three weeks at Rhodes University’s Sol Plaatje Institute for Media Leadership.
Why it is imperative for newspaper companies individuate their editions in print, e-paper,and Web formats.